Fashion is about much more than just clothing. Most modern fashion brands are based on and represent particular lifestyles, societies, or values which means that shooting a clothing brand campaign requires much more than merely a visual presentation of the brand’s products.

Mario Visions has been shooting fashion promo, among other, videos for years now and has accumulated considerable knowledge in making appealing and impactful clothing brand videos.

Watch his video below featuring an example of his work and 5 important pointers when shooting a fashion video campaign!