Fancy gear is overrated – many cinematographers will agree on that. Even if you’ve just started your career as a video maker and own just the basic filming equipment, you can learn to make cinematic, presentable, aesthetic videos. And that, friends, is the exact kind of video that sells.

In the video below, Eric Thayne – a director and the founder of Cinema Mastery cinematography course – explains the real meaning behind the term “cinematic” and reveals how creating cinematic videos can help you get higher-paying clients! Watch it and start applying his advice to your work!