Harnessing the Power of Music to Improve Online Home Tours
If you’re a realtor, choosing music for real estate videos isn’t your top priority. We get it. You’re busy juggling a dozen other tasks.
But while you’re hustling to land deals for your clients, we’re busy nerding out over music. And we’ve learned something interesting about how real estate and music intersect. A whopping 81 percent of marketers say their videos perform better with music.
Even if you’ve been doing video marketing for a while, have you given enough thought to the songs in your home tours? We have. Here, we’ll give you four tips for choosing music for real estate videos. Or, skip to the end for an online music selector that will narrow the choices for you in just a few clicks.
Real Estate Videos Sell Homes
The power of video marketing for real estate can’t be exaggerated. It’s significant, and its reach is expected to expand.
- Real estate listings with videos get 403% more inquiries than those without. (National Association of Realtors)
- 50% of buyers find their home online. (Review42)
- 73% of homeowners say they’re more likely to list with a realtor who offers video marketing, but only 10% of agents do. (Properties Online)
Types of Real Estate Videos that Benefit from Music
Adding music to real estate videos improves your digital marketing. Consider including a song to the following types of videos:
- Listing Video
- Meet the Realtor
- Client Testimonials
- Neighborhood Tours
- Answers to Common Real Estate Questions
- National and Local Market Trends
Tips for Selecting Music for Real Estate Videos
When it’s well done, video marketing is a powerful tool. Choosing the right song will help the rest of the elements in your video to shine. Here are a few tips to keep in mind when selecting music for real estate videos.
1. Music Should Fit the Property
Let the property – and the demographics of its potential buyers – be your guide.
Selling an urban loft in an artsy neighborhood? Some funky music will complement the hip, creative vibe of the property. Listing a rural home with a large acreage? More earthy music will suit the calmness you’re hoping to convey.
2. Music Should Be Less Than Two Minutes
Most marketers agree that videos such as home tours should clock in around two minutes or less. A longer video risks losing the viewer’s attention.
Of course, you’ll need to consider the platform where you’re playing the video. According to digital marketing agency 2060 Digital, the ideal lengths are as follows:
YouTube: 2 minutes
Twitter: 30 seconds
Instagram: 30 to 60 seconds
Facebook: 2 minutes
3. Music Should Play a Supporting Role
At the end of an online home tour, a potential buyer shouldn’t be humming the tune. They should be hitting replay to take a second look at the kitchen or, even better, contacting you to set up a viewing.
When making a real estate video, the house should always be the star. Music should play a supporting role.
4. Music Should Be Legally Obtained
Videos posted online must meet the copyright rules of the Digital Millennium Copyright Act of 1998. And, yes, the copyright rules are enforced. Social media platforms like YouTube use an automated system to catch copyright cheats. If you’re caught, your video can be removed from the site.
So how do you know if you’re using a song legally? It’s simple: You need permission from the songwriter. The easiest way to do this is to source royalty-free music. There are several advantages of using royalty-free music for real estate videos:
- Ensures the video will follow all copyright rules on social media platforms.
- Allows you to find a song that matches the property, by selecting music based on genre or mood.
- Shows you are ethical, by using songs where you have paid the artist for their work.
The Easy Way to Find Music for Real Estate Videos
After investing so much energy into digital marketing videos, don’t settle for just any song. Your business and your clients deserve better.
No time to spare to search for the right tune for your vacation retreat, city property, or a country estate? No worries. Music nerds like us have made it easy for realtors like you. Check out this online music selector. In only a few clicks, you can narrow the song options to find a fit for any property. It’s an easy way to cross one item off your to-list. And that’s music to everyone’s ears.
